Bec O'Brien

Bec O'Brien is a Partner at Antedote with 20 years of experience in strategic and intuitive insight across the UK, US, and Australia. They have held various roles, including Research Manager at Harris Interactive, Associate Director at Added Value Sydney, and Vice President at Added Value New York. Bec has a strong background in consumer and behavioral insight, innovation, and brand positioning. They also possess an Advanced Strategic Planning degree from AFA AdSchool and a BA Hons from The University of Manchester. Outside of work, Bec enjoys hiking and supports Middlesbrough FC.