Anthill Agency
Gaia Cabassi is an experienced Client Services Director currently at Anthill since January 2022, specializing in helping innovative healthcare companies communicate and commercialize their brands. Prior roles include Senior Account Director at MJL, where Gaia focused on client engagement and brand enhancement initiatives, and Senior Account Director at Sudler & Hennessey, overseeing a range of projects and large-budget management. Earlier experience includes positions as Senior Account Manager at CDM Milan, where Gaia successfully increased agency revenue through effective client onboarding, and VP, Account Supervisor at CDM New York, leading campaigns in women's health and insulin portfolios. Educational credentials include a Bachelor of Arts in History and International Relations from Cornell University and a Master's degree in Pacific International Affairs from UC San Diego School of Global Policy and Strategy.
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Anthill Agency
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Anthill Agency provides the digital strategies, content and technologies to better reach and engage healthcare professionals and patients today. We enable healthcare companies globally to deliver high-value omnichannel experiences, leverage the potential of AI for more relevant and personalised communication, and innovate technologies that bring efficiency and speed to your marketing organisation. Key areas of expertise: • Omnichannel HCP engagement • Pharma product launches • Pre-launch marketing campaigns • Patient communications • eDetailing and remote HCP engagement • AI content generation • Self-service detailing solutions • Channel orchestration • Conference activation programmes • Modular content implementation • Content excellence programmes • Veeva Vault activation