Established in 1999 as an upscale accessories store by Antonia Giacinti, ANTONIA quickly expanded its range to include women’s wear. In 2007, her partner Maurizio Purificato opened a companion men’s wear store down the street and in 2013, the two stores were combined under the Palazzo Cagnola roof while preserving their individuality, aesthetic, and vision. Today Antonia is a fashion-forward multi-brand clothing and accessories store for men and women located in Milan’s pulsating Brera area that over the years has evolved into a leading and multi-faceted global brand. Antonia Giacinti and Maurizio Purificato continue to be behind this successful, directional and influential global retail reality, a format they exported abroad, starting with China where in 2016 they opened a sprawling Antonia store in Macao, one of the region’s top shopping destinations. Two years later, Antonia Milano inaugurated its first store in Mainland China, an expansive 500-square-meter store inside Wuhan’s K11 Art Mall, a unique cultural retail landmark. From 2011 to 2017, Antonia fully developed the fashion vision and brand mix of luxury department store Excelsior Milano, creating a unique and groundbreaking format that became a global go-to point of reference among fashion connoisseurs.
In December 2022, Antonia unveiled its second store in Milan, located on Via Sant’ Andrea 10. This new forward-looking retail project in the city’s renowned Golden Triangle reveals a new concept of tradition and innovation, spotlighting cutting-edge rising stars on the international panorama.
A unique figure amongst the new generation of Italian buyers, Antonia is a real guru and trend explorer, with an eye for mixing luxurious and established brands with up-and-coming names. Every item is chosen with great care, taste, and passion thanks to constant research carried out all over the world.

ANTONIA

The Via Cusani office likely focuses on luxury fashion retail and e-commerce operations, supported by various design and management roles.

Via Cusani

Via Sant'Andrea focuses on retail operations, supporting specialists in enhancing customer experiences and driving sales.

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