Sofia Panetta is an experienced retail professional with a career spanning over two decades. Currently serving as Category Manager at Antony Morato since February 2016, Sofia previously held positions as Allocator Merchandiser at WYCON Cosmetics and Addetto Ufficio Retail e Allocator at ALCOTT ITALY. Sofia began the career at Ambrosio Retail Spa, working in commercial retail roles for nearly a decade. Expertise includes sales analysis, commercial reporting, merchandise return management, and sales strategy improvement. Additionally, Sofia has extensive experience in staff training and visual merchandising, supported by a degree in Commercial Accounting from ITCG Rossi Doria.
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