Amanda Aldinger

Founder, CEO at Antonym

Amanda Aldinger has a diverse work experience in the beauty, fashion, and lifestyle industries. Amanda is the Founder and CEO of Antonym, a voice strategy and copywriting studio that collaborates with high-profile brands. Amanda'srole includes providing services such as brand and voice identity strategy, product and brand naming, copywriting for websites and social media, and copywriting workshops and training. Prior to this, Amanda worked as a Copywriter and Brand Voice Developer at Pat McGrath Cosmetics. Amanda also served as the Director of Editorial at MAC Cosmetics, where they were responsible for overseeing the company's editorial content for six years. Amanda has also worked as a Food Writer for Greenpointers, a Writer for Chickpea Magazine, and a Fashion Editor for both Second City Style and F Newsmagazine.

Amanda Aldinger has a Master of Arts degree in New Arts Journalism from the School of the Art Institute of Chicago, which they completed in 2011. Amanda also holds a Bachelor of Arts degree in Theatre from Loyola University Chicago, obtained in 2008. Furthermore, Amanda received certification as a Certified Health Coach from the Institute for Integrative Nutrition in 2017. Additionally, they have a CPR/AED certification, although the specific institution and date of obtaining this certification are not provided.

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