Dirk Van Rooy is an accomplished professional with extensive expertise in behavioral economics and strategic planning. Currently serving as Principal Consultant at REuseLab since January 2022, Dirk facilitates the transition to a circular economy by identifying opportunities and providing insights through qualitative and quantitative research. In addition to this role, Dirk has been a Professor at the University of Antwerp and Chief Behaviour Scientist at both the Behaviour Club and ThinkPlace since 2021 and 2014, respectively. Dirk's notable academic career also includes positions as Senior Research Fellow at The Australian National University, Assistant Professor at both the University of Birmingham and the University of Keele, and Researcher at Penn State College of Information Sciences and Technology. Furthermore, Dirk has sustained a long-term role as an Independent Research Consultant since 2002, showcasing a diverse background in academia and industry.
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