Jonathan Yaffe is the CEO and Co-Founder of AnyRoad, a leading experiential marketing platform that helps global brands measure and scale their marketing campaigns. They also serve as a Board Member at Zero Gap NGO, fostering dialogue to close the gender equality gap, and co-founded the Mirai Institute, Japan's first independent think tank. Previously, Jonathan founded KAIS International School, the first boutique international school in Asia, and worked at Red Bull in marketing. Currently, they are pursuing a BA in Cognitive Science (Neuroscience) at the University of California, Berkeley.