Annie Vu

Annie Vu is a strategic marketing leader with over 15 years of experience in driving growth through personalized marketing and lifecycle management. They previously held the role of Marketing Business Development Manager at American Express, where they launched Apple Pay and relaunched the American Express Gold card in Switzerland. At ANZ, Annie contributed in various capacities, including Marketing Manager for the Credit Cards Portfolio and Digital Marketing Manager for Home Loans. They hold a Bachelor of Commerce and Arts from Monash University, with a focus on Marketing and Japanese Language and Culture, and participated in a student exchange program at Seikei University.