Jake Flax is a seasoned marketing professional with extensive experience in growth marketing and channel engagement at ANZ since February 2020. In the role of Growth Marketing Journey Expert, Jake has successfully led data-driven marketing campaigns generating over $87 million in new business for ANZ Private and developed comprehensive value reporting for marketing activities, quantifying an estimated $237 million in generated value. Prior to this, Jake held various positions within the organization, including Marketing Associate and Marketing & Strategy Journey Expert. Additional experience includes leadership roles in student organizations, such as Vice President of NEWSKI at UNSW, and brand management with Red Bull. Jake holds a Master's degree in Marketing Analytics and a Bachelor's degree in Business/Commerce from UNSW.
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