Joe Choy is a leader in decisioning, personalisation, and digital transformation with over 15 years of experience in CRM, data analytics, digital marketing, and MarTech. Currently, Joe serves as the Chapter Lead for Personalisation & Decisioning at ANZ. In previous roles, Joe has provided strategic insights for clients at Pegasystems and led data analytics initiatives at Xero, contributing to award-winning campaigns. Joe is also an industry mentor in the Victorian Government Digital Traineeship Program, fostering professional growth in graduates and career changers. Joe holds a Master's degree in Advanced Marketing and a Double Bachelor's degree in Management, Marketing, and Economics from Monash University.
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