Florencia Echavarria is currently the LATAM Go-To-Market Leader at Aon, where they spearhead go-to-market strategies and drive growth marketing initiatives across the region. With over 20 years of experience in marketing, they have held leadership roles at companies such as VMware, Oracle, and Microsoft. Florencia co-founded the Madiba Group, focusing on business development and marketing consulting for B2B and B2C clients. They earned their degree from Universidad de San Andres in 2013, demonstrating a strong commitment to education and professional growth.
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