The Marketing team at AORN is responsible for promoting the association's resources, education, and membership benefits to both B2B and B2C audiences within the healthcare sector. They craft and execute marketing strategies, create engaging content, manage digital and email marketing campaigns, and handle brand services to enhance AORN’s visibility and impact. The team works collaboratively to support the organization's mission by driving engagement, increasing membership, and ensuring effective communication of AORN’s standards and best practices in perioperative nursing.