Alexander Guest has extensive experience in digital marketing, with a focus on paid search and conversion rate optimization. Alexander started their career at PPC Rescue as a Paid Search Manager from May 2011 to September 2012. Alexander then joined Prodo Digital, where they held various roles, including Paid Search Manager, Insights & Analytics Manager, and eventually Head of Training & Insights from October 2012 to May 2017. From June 2017 to September 2021, they worked at Reckless as a Digital Marketing Director. Currently, they are the Head of Marketing at Aparito, starting in September 2021.
Alexander Guest obtained a Bachelor of Science (BSc) degree in Music Technology from the University of Wales, Cardiff, from 2003 to 2006. Additionally, they obtained the following certifications: WRU Full Game Level 1 Coach from the Welsh Rugby Union in December 2022, Google Analytics IQ from Google in November 2014, and Google Ads Search Certification from Google in September 2022.
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