Iris Shaffer

Senior Vice President/senior Director And North America Media Practice Lead at APCO Worldwide

Iris Shaffer has an extensive work experience spanning several industries and roles. Iris currently holds a role as a Member at Chief since 2021. Prior to that, they worked at APCO Worldwide from 2015 to 2021, where they held various positions including Senior Vice President/Senior Director and North America Media Practice Lead, and Vice President/Director. Their responsibilities included leading the North America Media Relations practice, managing key clients for brand building and reputation management, and developing corporate communications programs.

Before their time at APCO Worldwide, Iris worked at Iris D Shaffer Communications from 2003 to 2015 as a Media Strategist and Communications Consultant. There, they assisted clients in strategic communications planning and execution, managed teams and budgets, and developed relationships with key media outlets and stakeholders.

From 1994 to 2003, Iris gained valuable experience at the Blue Cross and Blue Shield Association as an Executive Director, Communications and Marketing Support, and later as Director, Media Relations. In these roles, they oversaw staff, directed media relations activities, implemented crisis planning, and managed budgets and social media.

Earlier in their career, Iris worked as a Public Relations Manager and Media Relations Specialist at the American Osteopathic Association from 1989 to 1994. Iris also worked as a Regional Public Affairs Specialist at the U.S. Department of Education from 1988 to 1989, and as a Public Affairs Specialist at the Alliance of American Insurers from 1987 to 1988.

Iris's career began as an Account Coordinator at Ogilvy and Mather Direct from 1986 to 1987. Throughout their career, they have demonstrated expertise in media relations, communications planning, stakeholder engagement, crisis communications, and strategic leadership.

Iris Shaffer has a Master of Science degree in Communication from Illinois State University, which they obtained from 1992 to 1993. The program they were enrolled in was disbanded before its completion. Prior to that, they received a Bachelor of Arts degree in Journalism from the University of Wisconsin-Madison, which they completed from 1981 to 1985. In addition, they have obtained a certification as a Professional from the Academy of Healthcare Management, which is provided by America's Health Insurance Plans (AHIP), although the specific date of their certification is not provided.

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Timeline

  • Senior Vice President/senior Director And North America Media Practice Lead

    March, 2019 - present

  • Senior Vice President North America Media Practice Lead

    February, 2015

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