APEX Auto Products was created in early 2020 while working on a project car during COVID-19. The nation was in quarantine and we were extremely thankful to have an old-school 1979 308 Ferrari GTS in the shop that we were able to focus our time and energy on to keep us sane during those long days/nights. From the car running on f cylinders, having super rough paint, old shocks, hoses, etc. we knew we had some fun work to do.

We've always had a love for detailing and restoring cars. While working on our project cars, we found the want (almost more of a need) for products that were high strength and easy to use while also being safe for the vehicle and yourself. As this want became more prevalent while businesses were closing and we got further into restoring the Ferrari, we decided to look into doing it ourselves. In the remaining time during COVID, we worked with a chemist and started to brainstorm this idea we had. We worked in our spare time to formulate industry-grade chemicals that worked how WE wanted them to. It all started with our Car Shampoo. We wanted something that you could use in the Texas heat that wouldn't streak up in the blazing hot sun. This has always been an inconveniencing problem for us when maintaining our fleet of vehicles in Texas. We originally looked into developing a pH-neutral car shampoo with wax but eventually found that if you removed any wax/silica in the product, it wouldn't heat up and streak on the paint. This really excited us and we wanted more. After this discovery, we knew that we wanted our product to last a while so we worked on product concentration/dilution ratios. No more 2.5 ounces to 5-gallon buckets of water. We made a simple 1-ounce to 5-gallon super concentrate. One 16 oz bottle could last up to 16 washes! Developing a product like this lit a spark, and we began working on different professional-level detailing products.

APEX Auto Products

Alex Hackett

This department provides strategic direction and oversight for the entire organization.

APEX Auto Products

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APEX Auto Products

Org chart

Teams

Executive Leadership

Offices

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