Will Baxter has extensive experience in business development and sales across various industries, with a focus on technology and entertainment. Currently serving as Studio Director at Meridian Studios by Apex since December 2023, Will has successfully led the co-development and release of critically acclaimed games while implementing strategies for significant revenue growth. Previously at Apex Systems from April 2017, Will held several positions including Client Partner and Account Executive, focusing on B2B sales and staffing solutions in IT. At Dive Xtras, Will increased revenue through strategic marketing and market development, achieving substantial growth. Additional experience includes roles at Nomad Entertainment Group in artist management and earlier positions in sales and management. Will holds a Bachelor's degree in Music Technology and Production from Seattle Pacific University.
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