Lorena Salgado is an accomplished Communications Manager at APLANET since January 2023, previously serving as Head of Marketing - CMO at U4IMPACT. As a co-founder of Fanethic, Lorena Salgado focused on supporting responsible consumers and enhancing small brand visibility. Lorena Salgado also provided marketing consultancy for sustainable businesses through lorenasalgado.com and worked as a Digital Marketing Strategist at Brand&Health. Early career experiences include roles such as Communication Coordinator for TEDxXardíndoPosío and Marketing Consultant for Triquels, alongside environmental education and administrative positions. Lorena Salgado holds a Master's degree in Oceanography and a Bachelor's degree in Environmental Sciences from Universidade de Vigo, along with various certifications in product marketing.