Erica Kavanagh is an experienced demand generation professional with a strong background in leading marketing strategies and campaigns. Currently serving as the Director of Demand Generation at Aplos since October 2024, Erica previously held the same title at ContinuumCloud from April 2021 to October 2024, where expertise included a full-funnel Account-Based Marketing (ABM) strategy and multi-channel marketing campaigns. Prior roles included Manager of Demand Generation and Marketing Technology Manager at DATIS, part of ContinuumCloud, and Senior Digital Marketing Specialist at A-LIGN. Erica's educational background includes a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Tampa, complemented by studies at Florence University of The Arts and UC Santa Barbara.
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