Rick Basso is a seasoned executive in the media industry, currently serving as Senior Vice President of Pricing and Planning for Lifetime Entertainment Services. Basso has a long tenure at Lifetime Networks, where the role of Senior Vice President of Pricing and Planning has been held since 1992, alongside similar positions at Lifetime Television and Lifetime Entertainment since 1991. Prior experience includes serving as Director of Pricing and Planning at NBC Universal from 1975 to 1991. Basso holds a degree from Montclair State University, earned between 1971 and 1975.
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