Fiona Hughes is a Senior Director and Team Lead in Client Services at Konovo, where they focus on insights and market research within the healthcare sector. Prior to this role, Fiona contributed to the Alzheimer’s Society by delivering audience insights from 2023 to 2025 and held director positions at Kantar Health and Apex Healthcare Consulting between 2014 and 2021. Fiona also served as Project Director at Adelphi Real World and Senior Director of Client Success at Sermo. They are currently pursuing a BA (Hons) in Economics at the University of Essex.
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