Alexander Bugert

Alexander Bugert is the Head of In-Store Marketing & Visual Merchandising at Apollo Optik, part of EssilorLuxottica, where they leverage extensive experience in driving growth within the retail and consumer electronics sectors. Previously, Alexander held roles including General Sales Manager at Peek & Cloppenburg and engaged in various leadership positions within PUMA Group, where they developed and implemented retail strategies across the DACH region. With a strong background in retail management, sales strategy, and brand development, Alexander excels in fostering impactful customer experiences and optimizing brand visibility. They hold two bachelor's degrees in International Management & Economics and Handelsmanagement, further enhancing their expertise in the field.