Uzma Atcha

Uzma Atcha is a seasoned business strategist with a decade of experience in digital and inbound marketing across the MENA and APAC regions. Currently serving as a Strategy Director at Apparent, Uzma synthesizes data analysis and research to resolve complex business problems, with expertise in customer insights, lead generation, and content marketing strategy. Their previous roles include significant positions at dentsu and Construct Digital, where they enhanced client engagement and drove revenue growth through innovative marketing strategies. Additionally, Uzma is actively involved in mental health advocacy and has a passion for climbing, having summited Mount Kilimanjaro to support children with intellectual disabilities.