Claudio Bianchi

Head of Product at Apparound

Claudio Bianchi is an experienced professional with a diverse background in product management, marketing, and project management across various industries. Currently serving as Head of Product at Apparound since November 2019, Claudio has held multiple roles including Marketing & Product Manager and Product Marketing Manager. Prior experience includes serving as Account & Project Manager at Mediaus, where responsibilities encompassed project management for notable clients and strategic marketing analysis. At Karté, Claudio was responsible for marketing and purchasing, developing marketing strategies and overseeing product range analysis. Previous roles also include Product Manager & Trade Marketing DIY at Materis Paints Italia, where initiatives involved trade marketing for major retailers and product management. Additionally, Claudio directed event organization at Virginia srl and contributed to marketing efforts at Grotta Giusti, showcasing a comprehensive skill set in both strategic planning and operational execution.

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