The Cobra Group of Companies started selling consumables more than 24 years ago in Sydney, Australia with the ambition of building one of the world's largest and most successful sales and marketing companies.

This goal has been achieved with Cobra’s direct sales and marketing subsidiary, the Appco Group - now a global leader with more than 800 offices in 26 countries on five continents.
Over the last five years Cobra has been working hard to diversify into other businesses that complement Appco’s core expertise.

The Cobra Group today is a billion-dollar group of diversified companies with interests in sales and marketing, insurance, financial services, motorsport, energy and high tech manufacturing.
Cobra Group is now a major shareholder in Australian Power & Gas (APK) and Firstfolio (FFF) - both listed on the Australian Stock Exchange (ASX).

CRS Racing has joined forces with McLaren to develop and produce GT3 racing cars based on the new McLaren MP4-12C road car and Cobra has a number of strategic investments in play with a series of exciting global ventures managed through Cobra Investments – a global investment fund.

To give something back to the community Cobra Foundation was established, which is making a difference to so many lives around the world.

Cobra’s journey continues to be a runaway success and is building a diversified group of entrepreneurial companies all with a common theme of providing the people associated with the business a world of opportunity.

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Sales

Cobra Group of Companies

Cobra Group of Companies' headquarters in Hong Kong

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