Jonas Sund

Jonas Sund is a seasoned sales professional currently serving as the WHS EMEA Sales Director for the Sport Channel, overseeing brands such as Oakley, BLIZ, and Costa. With extensive experience in the sporting goods industry, Jonas previously held positions as Country/Sales Manager for Oakley Scandinavia and Business Unit Director for Oakley North Europe. They have also owned and operated several businesses, including the Rip Curl Agency and Surfman Surfshop. Jonas has enhanced their leadership skills through courses at Luxottica Leadership Lab and London Business School, and is presently engaged in the Luxottica Key Talent Leadership Program. Additionally, they contribute as a board member at Svenskt Sportforum from 2020 to 2024.