Silvia Caselli

General Manager - Salmoiraghi & Viganò

Silvia Caselli is a Vice President for South Europe in optical retail, bringing over 20 years of international executive experience in general management and marketing of consumer goods. They have successfully led strategic initiatives across various business contexts, demonstrating expertise in P&L accountability, team engagement, and brand building. Silvia's prior roles include European Brand Leader for Pedigree at Mars Inc., General Manager at Luxottica, and Director of Operations at Librerie Feltrinelli. They earned a Degree in Business Administration with a focus on Marketing from Università Commerciale 'Luigi Bocconi', graduating with honors.

Location

Milan, Italy

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