Produce and supply products that fully meet customer expectations. Through commercial relations that ensure the continuity and development of the company; respecting the environment and the community in which it operates.

APPEL towels

Rafael Appel

This department focuses on driving sales and marketing strategies to enhance brand presence and customer engagement.

Commercial and Marketing

This department focuses on financial analysis, trade regulations, and compliance related to taxation and international commerce.

Fiscal and Trade Analysis

This department oversees the engineering and logistical operations related to product development and supply management.

Product and Logistics

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department manages internal communications and marketing initiatives to enhance engagement and promote the organization's brand.

Marketing and Communications

This department focuses on analyzing product performance and sales metrics to drive business growth.

APPEL towels

Org chart

Teams

Commercial and Marketing

Fiscal and Trade Analysis

Product and Logistics

Human Resources

Marketing and Communications

Product and Sales

Offices