Appelt's Diamonds is Manitoba's family jeweller, serving customers with trust and care since 1938.

Founded by Benjamin Appelt in Morden, Manitoba, we're now led by the third generation with four locations across Manitoba: three in Winnipeg (Regent, Ness, Kenaston) and our original Morden store.

In 2025, we were named Multi-Store Retailer of the Year by the Canadian Jewellers Association.

WHAT SETS US APART

✓ In-house goldsmiths at every location (same-day or next-day service)
✓ One of Manitoba's only horologists on staff
✓ Rock Solid Diamond Warranty (one of Canada's most comprehensive)
✓ Largest selection of bridal jewellery in Manitoba
✓ Top lines: Gabriel & Co., Noam Carver, Simon G, Zeghani
✓ GIA-certified natural and lab-created diamonds
✓ Custom engagement ring design with 3D rendering
✓ Complimentary lifetime resizing, cleaning, maintenance

THREE GENERATIONS, ONE STANDARD

Benjamin Appelt established our principle in 1938: never promise what you can't deliver. His son Bert scaled that standard across Manitoba, building infrastructure to maintain quality at every store. Today, Jeff Appelt leads the third generation with the same commitment.

OPERATIONAL EXCELLENCE

When we say your ring will be ready by a specific date, that's backed by 87 years of operational discipline. When we offer lifetime warranties, we have the service infrastructure to honour them. This is what Multi-Store Retailer of the Year recognizes: operational capability to maintain excellence across all locations.

ENGAGEMENT RINGS

Manitoba couples choose Appelt's because we combine selection, expertise, and service. Whether you choose a designer piece or create something custom with our design team, you're getting 87 years of expertise and infrastructure to support it for life.

COMMUNITY

We support Manitoba Possible, Siloam Mission, Cancer Care Manitoba (Gemstone Program for Kids), Special Olympics Manitoba, and Rainbow Resource Centre.

Appelt's Diamonds

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Appelt's Diamonds

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