Andreea W.

Director, Digital Marketing at Appfire

Andreea W. is an accomplished digital marketing professional with extensive experience in leading teams and managing digital advertising across various channels. Currently serving as Director of Digital Marketing at Appfire, Andreea previously held multiple leadership roles at Semrush, including Director of Digital Advertising. Responsibilities have included maximizing investment opportunities in paid media channels, strategic demand generation, and overseeing global marketing campaigns. Andreea's background also features positions at notable companies such as Leaseweb, Veeam Software, IBM, Google, and BestJobs, where Andreea successfully executed initiatives that significantly enhanced digital presence and engagement. Academically, Andreea holds an MBA from Hult International Business School and advanced degrees in Journalism from the University of Bucharest.

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