Kateryna Yeshchenko is a Design Lead specializing in creative production and performance marketing, currently overseeing a design team for Taimi, a global LGBTQ+ dating app. In this role, they manage a team of motion and graphic designers while balancing hands-on creative work with strategic leadership. Previously, Kateryna served as a mentor for the motion design team at BetterMe, enhancing technical skills and fostering collaboration among designers. Their extensive background in graphic and motion design includes creating performance-driven ad creatives and optimizing workflows through the integration of AI tools.
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