Lindsay McFarlane is an experienced data scientist and analyst with a diverse background in data-driven decision-making and analytics. Currently serving as a Data Scientist at AppFolio since May 2020, Lindsay leads experimentation for the Renter's Insurance product and conducts A/B testing to enhance conversion and revenue. Prior roles include Product Data Analyst, Data Analyst, and Associate Data Analyst at AppFolio, where advanced SQL queries, Tableau dashboards, and predictive modeling were utilized to inform business strategies and track key performance indicators. Lindsay's experience also includes analytics consulting projects at Oracle and TechStyle Fashion Group, as well as extensive media strategy and reporting at RPA. Lindsay holds a Master's degree in Business Analytics from California Polytechnic State University and a Bachelor's degree in Business Administration with a focus on Marketing from the University of Southern California. Additionally, a Certificate in Data Analytics was earned from General Assembly in 2016.
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