Liz Darby

Liz Darby is an accomplished professional with extensive experience in event marketing and strategy, currently serving as a Senior Manager at AppFolio and Principal Owner of Event Master Marketing since 2024. At Event Master Marketing, Liz specializes in designing effective marketing programs to enhance brand awareness and demand generation. Previous roles include Senior Director of Events Marketing at Oomnitza, where Liz developed a successful inaugural event strategy leading to a 400% year-over-year increase in brand experiences, and Director of Events at Tanium, focusing on event production, messaging, and marketing plans. Liz has also held senior positions at Rodan + Fields, CBS Interactive, and Citrix, demonstrating a strong track record in managing large-scale events and marketing initiatives. Liz holds a Bachelor of Arts degree in Sociology from UC Santa Barbara.