Matthew Kaddatz is a seasoned product leader with extensive experience in the technology and property management sectors. Currently serving as the Sr. Director of Product for the SMB Market at AppFolio, Inc., Matthew focuses on enhancing products to drive growth in units and Average Revenue Per User (ARPU). Previous roles at AppFolio include overseeing the Tenant Screening and Premium Leads divisions, where strategic initiatives led to revenue growth and margin improvement. Matthew's career began with founding Ocean Awakening Property Management, which provided community management services and consulting for developers. In earlier positions, Matthew operated as the Regional Director for Associa Mexico, successfully increasing unit management significantly, and worked as a software developer at Scott Wallace Structural Engineers, creating essential applications for structural engineering projects. Matthew holds a Bachelor's degree in Computer Science and Religious Studies from Westmont College.
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