Rachel Jefferson is an accomplished marketing professional with extensive experience at AppFolio, Inc., where leadership roles spanned from Content Marketing Specialist to Director of Marketing since June 2015. In this capacity, Rachel has successfully directed a team of Acquisitions Programs Managers to create comprehensive omni-channel program plans for various real estate segments, leveraging effective go-to-market strategies to enhance demand generation. Prior experience includes roles at QAD and ABC-CLIO, focusing on web marketing, eMarketing coordination, and content management. Rachel holds a Bachelor's degree in English from UC Santa Barbara, obtained in 2006.
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