Hafsa B.

Hafsa B. is a highly experienced marketing professional with a robust background in field marketing and lead generation across various sectors. Currently serving as a Senior Field Marketing Manager at Appian Corporation since March 2023, Hafsa previously held significant roles at ServiceNow as a Senior Marketing Manager, focusing on solution marketing in France, and at Qlik as a Senior Account Based Marketing Manager, where responsibilities included developing account-specific campaigns. Prior experience includes positions at Google, CareerBuilder, HERE, NetIQ, BTP Banque, and Elis, demonstrating a consistent ability to drive demand generation, brand awareness, and customer loyalty. Hafsa's educational credentials include ongoing leadership studies at The Wharton School and advanced degrees in Marketing and Engineering from prestigious institutions in France.