Bohyuk Lee is a seasoned professional in sales and marketing with extensive experience in the advertising and technology sectors. Currently serving as the Director of Sales at Appier since May 2018, Bohyuk leads the Appier Advertising Cloud in Korea, focusing on enhancing marketing ROI through advanced programmatic solutions. Prior roles include Channel Sales & Marketing Manager at SK Communications, where responsibilities included driving sales for the Nate Search Ad and building agency partnerships, and Senior Media Buyer & Planner at KECC Advertising Agency, where strategic media planning and client relationship management were key. Bohyuk's career also includes a role at Siemens as a Junior Brand Manager for a hearing aid brand, emphasizing sales strategy and market analysis. Bohyuk holds an MBA in Digital Business and a Bachelor's degree in English Language and Literature and Business Administration from Hanyang University, with an additional year of study at CBS International Business School.
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