James Liu is an accomplished product management professional currently serving as Associate Director of Product Management at Appier, where significant contributions include leading product feature development and driving over 100% annual revenue growth for the re-targeting product line. Previous roles at Appier encompass Senior Product Manager and Regional Lead positions, showcasing a strong track record in executing AI-driven retargeting solutions and managing extensive digital marketing campaigns across various regions. With earlier experience in public relations, financial analysis, and creative direction, James holds a Bachelor's degree in Accounting from National Chengchi University.
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