Sherry Chen is a highly skilled data analytics professional with extensive experience in driving customer engagement and optimizing marketing performance across various industries. Currently serving as a Senior Data Analytics Consultant at Appier since July 2021, Sherry leads a team focused on developing product use cases and utilizes Google Analytics for performance measurement and data visualization. Previously, as a Data Analytics Consultant at BenQ Corporation, Sherry managed data governance for Google Analytics 360 across multiple regions and developed tracking plans for global websites. With a background as a Marketing Data Analyst at ezTravel Co., Ltd., Sherry demonstrated expertise in optimizing user experience and collaboration with cross-functional teams. Sherry's earlier roles included user experience research, project management, and business development, showcasing a comprehensive approach to data-driven decision making throughout a diverse career path. Educational credentials include a Master's degree in Technology, Innovation & Intellectual Property Management from National Chengchi University and a Bachelor of Business Administration from National Taipei University.
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