Apple Pie was born as a website in 2010. As the market was very pink, blue and traditional at the time, Apple Pie was founded to give babies (and their families) some cooler and more colorful options for baby gear, furniture, toys and apparel. Apple Pie opened its first brick and mortar boutique in Milan, Italy in September 2014 in the hipresidential neighborhood next to Sempione Park and the Arco della Pace monument. The mission was simple: we offer the best of what's out there for new parentsSuper stores and websites offer tons of goods but they lack style and perspective. Apple Pie works hard to make shopping simpler and narrow down the options for new parents. This means that we put together an awesome selection of designers from all over the world, amazing gifts and toys, a limited and hand chosen selection of the best gear, strollers and furniture and lots of service options to make it convenient to shop. In other words, we do all the homework so that moms & dads don't have to!

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