Diego Rovés is a seasoned communications strategist with a focus on consumer and lifestyle sectors. Currently serving as the Head of Consumer & Lifestyle Communications at APPLE TREE, they lead a team in developing impactful PR campaigns that align internal culture with external brand perception. With past experience at notable organizations such as The LEGO Group and Meliá Hotels International, Diego has honed expertise in media relations, influencer marketing, and storytelling across various industries. They hold a degree in Journalism from Universidad Carlos III de Madrid and a Master in Television Journalism from Universidad Nebrija.
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