Jaime Lobera

Jaime Lobera is a seasoned professional with 25 years of experience in the FMCG industry, currently serving as Partner and Chief Strategy Officer at APPLE TREE, a strategic communications agency. Previously, Jaime held executive roles including Chief Marketing Officer at Campofrio and Business Unit Director at Kraft Foods, and founded Petit Comité Marketing and Communications S.L. As an advocate for purpose and ESG, Jaime has contributed to organizations such as the Spanish Advertisers Association and ESIC Business and Marketing School. Jaime's extensive expertise encompasses business strategy, marketing, corporate reputation, and digital marketing.