Alejandro Machorro is an SMB Lead at Apple, leveraging over 15 years of experience in business transformation strategies to drive growth in both the Enterprise and SMB sectors. Previously, they held roles such as Business Leader for Switzerland & Austria and Plug & Play Promotions Director at Gotoclient. Alejandro has also served as Head of Business Development & Marketing Programs EMEA at TechProtect GmbH and worked in International Sales at Hugo Boss AG. They hold an MBA from ESB Business School, Reutlingen University, along with various degrees in international relations and related fields from multiple institutions.
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