Amanda Cross is a seasoned marketing professional currently managing global video marketing for Apple TV+ through distribution partners. Prior to this role, Amanda served as Senior Manager of Marketing at VIZIO, overseeing product positioning and go-to-market strategy for the smart TV platform. With extensive experience in partner marketing at Hulu, Amanda progressed from Associate Partner Marketing Manager to Senior Manager, demonstrating expertise in campaign strategy and execution. Amanda began their career as an Assistant Media Planner at Team Detroit and has since worked with various companies, building expertise in digital and traditional media strategies. Amanda holds a Bachelor's degree from California Polytechnic State University-San Luis Obispo.
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