Ana Sidhu is currently the Lead UX Designer at Apple, where they focus on AI and Data Platforms. With over a decade of experience, Ana co-founded and designed India's first luxury e-commerce platform, ELITIFY.com, achieving significant sales and improving user engagement. They have a strong background in product and UX design, having also worked with notable brands such as Nespresso and Coca-Cola. Ana's education includes a Master's degree in Human-Computer Interaction Design from California College of the Arts, paired with a special course on storytelling from Stanford University. Their approach to design is collaborative and iterative, driven by a dedication to detail and an understanding of global perspectives.
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