Bassel Idriss

Bassel Idriss is a Managing Director with extensive experience in transforming businesses across multiple sectors, including food retail distribution and fashion e-commerce. They successfully turned around a regional conglomerate's food retail business, achieving the highest sales and profits in a decade while nearly tripling profits over three years. As the CEO of Formidable Microfactory, Bassel founded a consumer tech company that innovated custom eartips and expanded operations to 33 countries. Currently, Bassel serves as the Country Leader for Saudi Arabia at Apple and is pursuing a Master's in Business Administration while holding a Bachelor’s in Psychology from the American University of Beirut.