Bassel R.

Bassel R. is currently the Head of Telecom at Apple Middle East, having previously served as the Head of Consumer Sales within the same division since 2015. Prior to joining Apple, Bassel held several roles at PepsiCo, including Organized Trade Manager and Key Accounts Manager from 2013 to 2015, and began their career at British American Tobacco as a Management Trainee and Area Sales Manager from 2007 to 2009. Bassel earned a Master’s degree in International Business from Grenoble Graduate School of Business and a Bachelor of Business Administration from the American University of Beirut.