Bert Dong

Bert Dong has extensive experience with Apple, beginning as a Family Room Specialist in June 2011 and advancing to various leadership roles, including Lead & Learn blue manager, Lead Genius, Service Operations Project/Program Manager, and Team Manager. With a Bachelor's degree in Electrical, Electronic and Communications Engineering Technology from Beijing University of Technology, Bert has developed a deep understanding of customer needs and trends through direct interactions with thousands of Apple users. Over the years, Bert has contributed to market-level Genius Bar service strategies and managed back-end support for Apple Care Service channels, enhancing customer loyalty and service quality.