Bibiana Lee

Bibiana Lee is the Director of Retail Engagement and Marketing APAC at Apple, where they lead in-store and online customer experiences across the region. In this role, Bibiana builds and implements creative programming focused on culture and community while managing a diverse team. Prior to joining Apple in 2025, they accumulated 16 years of experience in creative agencies, including positions such as Account Director at Ogilvy & Mather, Business Director at BBH Asia Pacific, and Client Services Director at Leo Burnett. Bibiana holds a Master's Degree in Communications from RMIT University.