Bobin James has a diverse background in editorial and artist relationships, currently serving in this role at Apple Music. Previously, Bobin held prominent positions at GroupM as Senior Director and Director of Programming for GME India, and at Viacom18 Media Private Limited as Associate Director and Head of Programming, Talent and Artist Relations for MTV Indies. With experience as a features writer, copywriter, content consultant, and photographer at various print and online publications and advertising agencies, Bobin also worked as Creative Director at Bang Bang Music/120Music.
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