Cecelia Xu has a background in business development and marketing, with a diverse career spanning multiple roles and companies. Starting as a Business Development Graduate Trainee at BT Global Services from September 2012 to July 2015, Cecelia rotated through functions such as Sales, Client Management, Business Operations, and Finance. Following this, a role as Partner Development Manager at Koudai.com was held from September 2015 to April 2017, which was followed by a position as Marketing Intelligence Consultant at App Annie from April 2017 to September 2018. Subsequently, Cecelia served as Business Development Manager and later as Senior Business Development Manager at AppsFlyer from September 2018 to November 2020. Currently, since November 2021, Cecelia holds the position of Client Partner for Apple Ads at Apple. Educationally, Cecelia Xu earned a Master's degree in International Finance with Merit from the University of Glasgow.
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